Launch Image

Takis Blue Heat arrived in Spain. A super tasty, very spicy snack that leaves your tongue blue. So we thought it was the perfect excuse to create a powerful campaign image with blue flames and our blue tongue-mouth design. We gave it maximum visibility at the point of sale, creating stands, islands, and all kinds of decoration materials. It attracted so much attention that they even asked us to make a giant mouth to welcome guests at the launch event with influencers.