Point of sale banners | Doritos 3D retail project

Even the most common pieces found in retail environments can incorporate distinctive details that make them special and capable of attracting shoppers’ attention. Point of sale banners are an essential tool for capturing consumer interest in-store, and the project developed for Doritos is a clear example of that. In this case, we designed and produced a banner featuring die-cut elements and added pieces that create a lively 3D effect, allowing it to stand out even in highly saturated aisles. Our process combines strategic design, creativity and technical precision to deliver POP materials that genuinely influence purchase decisions. This project demonstrates how a simple solution can become a highly effective visual asset for major brands.