Social media campaign Shimano: Valentine’s Day Promotion

This social media campaign Shimano project showcases the creative concept developed for a Valentine’s Day activation that highlights the perfect pairing between Shimano pedals and shoes. The goal was to craft a visually engaging narrative that communicated synergy, performance, and emotion through Instagram-ready assets. By blending product storytelling with seasonal relevance, the campaign positioned Shimano as a brand capable of inspiring riders through both innovation and design. This introductory overview outlines the core idea, visual direction, and strategic approach behind the campaign execution.