Mapfre Rebranding

Client
MAPFRE

Piece
BRAND DOSSIER

When a company of MAPFRE’s size and significance undertakes a transformation, nothing is left to chance. It’s a complex, long, and exciting journey that culminates in a key moment: the unveiling of its new image.

To accompany this milestone, MAPFRE entrusted Grupo AGA with the design and production of a very special dossier. A piece created to capture the brand’s new identity through materials, finishes, and details that speak of evolution, solidity, and the future.